CRMs are not enough
One of the interesting trends I have observed over the last decade is the importance of the integration of business effort. Customer pathways today involve
“PLAN YOUR BUSINESS, GROW YOUR BUSINESS, PROFIT FROM YOUR BUSINESS, AND PLAN YOUR EXIT. TOGETHER WE CAN ACHIEVE THIS.”
Tony Cassar
Marketing | Brand Development | Customer Service Training | Sales & Lead Generation | Sales Training | Mentoring | Business & Life Coaching
The driving force behind the creation one of Australia’s most iconic homemaker brands, Victory Curtains & Blinds. Tony Cassar has an enviable track record in sales and business development.
Tony’s journey started 30 years ago when Tony purchased a struggling curtain retailer. Through his passion, energy, management and commitment to customer service he built the turnover from $3million a year to $30million with 150 team members. Victory Curtains and Blinds is now one of the nation’s most trusted and respected brands.
The jingle and phone number are indelibly printed on people’s memory, but that’s only part of the story. You may even be singing the jingle right now, Victory, Victory Curtains and Blinds, one three one three double nine. (13 13 99). The culture and team that Tony created was based on ensuring that every staff member unlocked their true potential through self-discovery and learning.
Tony’s career is one of achievement. Five Australian Achiever Awards, ranked in BRW magazine Fast 100, and a regular contributor on a host of television business shows. His success story has been acknowledged in a range of newspaper articles in the Financial Review, Herald Sun, The Age and Sydney Morning Herald. A strong believer in giving back to the community Tony has supported a range of charities and community initiatives, including ‘The Salvation Army’, Bonnie Babes Foundation, and Scope.
Put simply, coaching is a process that aims to improve performance and focuses on the ‘here and now’ rather than on the distant past or future… Coaching is unlocking a person’s potential to maximise their own performance.
Give them a fish, feed them for a day; teach them how to fish, feed them for a lifetime! Tony provides to a select group of clients a unique range of services including:
- Business and Life Coaching
- Mentoring to achieve your goals
- Sales & Lead Generation
- Realising your potential
- Marketing and Brand Development
- Business Development
- Maintaining and achieving excellent Customer Service
THE 8 FUNDAMENTALS
OF COACHING
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David Trussler The Faith Agency
I have known Tony in a professional capacity for over 15 years. He is one of those rare people who has the ability to communicate at all levels in an organisation. I watched him build the Victory business into one of the most potent brands in the home furnishings market. He understands sales and marketing and imparts his knowledge and skills to others in an engaging way. He has built systems and structures that put the customer front and centre and he ensures his team understand and do everything to ensure they maximise his or her satisfaction.
Mark McAuliffe M Consulting
I have known Tony for nearly 20 years. He is a person of great integrity and passion who has gathered a wealth of experience over his many years of business leadership. His coaching and mentorship has helped me step back from the urgency of the moment, to look at my business from a different perspective, and to identify its strengths and weaknesses. He has offered impartial, non-judgemental advice that has been incredibly helpful to me, and to our entire Mcorp team.
Jim Kay IT Networks
Tony Cassar has provided IT Networks with sales support and training over a 12-month period. Tony has coached us in developing and refining a documented sales strategy. Something that we somehow survived without over the last 30 years. The result has seen us double our conversion rate. What Tony continues to provide us has made a significant difference to our business. I would not hesitate to recommend him.
Robert Stefan Super Electrics
Amongst all the hype, it’s refreshing to hear the voice of experience.
I first met Tony many years ago as his employee.
He made an impression on me back then and we managed to keep in touch over the decades.
Several years ago I started Super Quick Electric Solar and Batteries and realised that I could gain exponential growth with the benefit of wisdom and guidance.
One day Tony rang me with a great load of advice and though I hadn’t engaged his services at the time, it got me thinking that I could really use his advice regularly. So I did.
I’d tried other coaches in the past, however they lacked Tony’s experience and methods. The value Tony has delivered into myself and my business is more than worth his fee.
Tony started on the ground floor and has had his fair share of challenges. This makes him relatable and has armed him with the solutions needed to advise and discuss solutions to my challenges.
Tony knows how to listen. He advises, though never asserts his wisdom on you. This method opens the doorway to trust and solutions. He’s great at keeping records of conversations which, for me, keeps me accountable.
Tony is great with sales and marketing too. It’s evident that Tony has developed his marketing expertise through the evolution of media, as he brings the old and new ways together so well.
In fact, it was only today that Tony sat down with my sales team and enlightened them on some exceptional fundamentals. These were fundamentals I knew and used, however Tony communicated them so skillfully and so elegantly. The staff have given great feedback and I noticed an instant lift in mood and productivity.
Grateful to have Tony as my advisor.
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Media & Awards
Inside Business
Business Success
Business Success
“SOME LIFE COACHES JUST HAVEN’T HAD A LIFE!”
Coaching is an investment not an expense
I have always found having an outside mentor to be one of the things that has provided different perspectives on running my business.
CONTACT: tony@tonycassar.com.au M 0419 449 990